Printed on 10/25/2021

Event Management

10-109-6 Associate Degree (AAS) Part Time and Full Time 60 Credits Financial Aid Eligible Time of Day: Evening Location*: Appleton

*If general education courses are required, they may be available at multiple locations.

Behind every successful conference, convention, association meeting and business expo is a highly skilled meeting and event manager. Whether you are just beginning or want to gain more skills, this degree will give you an advantage in a rapidly growing, exciting field. You’ll learn how to negotiate contracts, manage facilities, solve problems, make decisions and communicate well. In addition, you will gain skills in developing partnerships, managing expositions and handling transportation, registration and housing for large and small events. The program includes an internship to give you experience planning, setting up, and managing an event or meeting.

COURSE LIST

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Course list for reference only. Current students please refer to your individualized program plan or see your advisor.
**Outside effort hours are an estimate based on state standards, and may vary from person to person.

    Technical Studies (39 Credits)

    Course Title
    Course Number
    Credits
    Instructional Hours
    Outside Effort Hours**
    Prior Learning Credit Eligibility
  • Accounting, Principles of
    10-101-107
    3Credit
    72
    90
    N/A

    • Instructional Hours: 72
    • Outside Effort Hours: 90
    • Course Number: 10101107
    • Credits: 3.00

    Introduces basic concepts and general principles of accounting to non-accounting students. Topics include financial statements, merchandising accounting for cash, inventory, payroll, budgeting and accounting software.

  • MS Office Suite, Introduction
    10-103-120
    2Credit
    54
    54

    • Instructional Hours: 54
    • Outside Effort Hours: 54
    • Course Number: 10103120
    • Credits: 2.00

    Provides an opportunity to gain technical skills employers are seeking, by using the features in Outlook, Word, Excel, and PowerPoint. Through hands-on course work, students will be able to integrate Word, Excel and PowerPoint.

  • Effective Business Practice
    10-106-118
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10106118
    • Credits: 3.00

    Focuses on business soft skills to provide students with the ability to conduct themselves in the business world with confidence.

  • Meeting & Event Management Fundamentals
    10-106-140
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10106140
    • Credits: 3.00

    Focuses on coordinating business meetings and planning successful business events. Students will develop the fundamentals skills of meeting and event logistics.

  • Business Presentation Techniques
    10-106-178
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10106178
    • Credits: 3.00

    Develops skills to prepare, support, and facilitate effective business presentations. Students develop skills to present themselves and design powerful in-person and virtual presentations.

  • Business Law 1
    10-102-103
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10102103
    • Credits: 3.00

    Introduces legal principles and standard business law concepts and their implications for business. It emphasizes contracts, sales, commercial paper, bailment, agency and real property, with references to the Uniform Commercial Code and recent consumer legislation.

  • Marketing 1, Principles of
    10-104-151
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104151
    • Credits: 3.00

    Introduces students to the marketing function and process. Techniques for analyzing the marketing environment and understanding customers’ needs and wants are explored. Students apply marketing principles to select target markets, develop positioning and create marketing programs to serve markets. Topics include product management and development, pricing, distribution and promotion strategies.

  • Web Technologies
    10-106-101
    2Credit
    54
    54

    • Instructional Hours: 54
    • Outside Effort Hours: 54
    • Course Number: 10106101
    • Credits: 2.00

    Focuses on social and business web applications and components. Students will develop skills to create engaging content for the web.

  • Transportation, Registration and Housing
    10-109-102
    2Credit
    36
    72

    • Instructional Hours: 36
    • Outside Effort Hours: 72
    • Course Number: 10109102
    • Credits: 2.00

    Identify the meeting audience location and understand technological abilities to best assess the location for a meeting and the type of registration to be used. Learn to identify and make informed decisions that allow attendees a seamless meeting experience.

    Coreq: Meeting & Event Management Fundamentals (10106140)
  • Risk Management for Hospitality
    10-109-106
    2Credit
    36
    72

    • Instructional Hours: 36
    • Outside Effort Hours: 72
    • Course Number: 10109106
    • Credits: 2.00

    Addresses security and crisis management issues encountered in the Meeting and Event Planning industry. Students will focus on understanding the impact of these issues while developing strategies and identifying resources to support appropriate resolutions.

  • Partnership Development
    10-109-107
    2Credit
    36
    72

    • Instructional Hours: 36
    • Outside Effort Hours: 72
    • Course Number: 10109107
    • Credits: 2.00

    Learn how to analyze a meeting to identify sponsorship and fundraising opportunities. These partnerships build support for a meeting, increase marketing effectiveness and increase meeting profitability.

  • Exposition Management
    10-109-112
    2Credit
    36
    72

    • Instructional Hours: 36
    • Outside Effort Hours: 72
    • Course Number: 10109112
    • Credits: 2.00

    Provides the student with an understanding of the growing role of trade shows as a source of revenue for the sponsor as well as an opportunity for buyers and sellers to interact face-to-face in an educational environment. Students create a request for proposal, identify contractors necessary for producing the show, and learn how to effectively interact and communicate with exhibitors throughout the process.

  • Business Law 2
    10-102-157
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10102157
    • Credits: 3.00

    Discusses employment, business organizations, ethics, computer law and insurance.

    Prereq: Business Law 1 (10102103)
  • Meeting Management Internship
    10-109-127
    3Credit
    162
    36

    • Instructional Hours: 162
    • Outside Effort Hours: 36
    • Course Number: 10109127
    • Credits: 3.00

    Provides both theoretical and hands-on experience planning, setting up, and managing a meeting or event. Emphasis is on developing and implementing proper procedures to ensure professional results. Weekly seminars emphasize career-related topics.

    Coreq: Meeting & Event Management Adv. Apps (10109104)
  • Meeting & Event Management, Adv. Apps
    10-109-104
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10109104
    • Credits: 3.00

    Learn to create, market, plan and implement incentive programs and special events. Apply creativity to develop events with unique purposes and presentations combining elements such as site selection, decor, lighting, sound and entertainment as well as food and beverage to reflect the theme of the event.

    Prereq: Meeting & Event Management Fundamentals (10106140); Marketing 1, Principles of (10104151)

    General Studies (18 Credits)

    Course Title
    Course Number
    Credits
    Instructional Hours
    Outside Effort Hours**
    Prior Learning Credit Eligibility
  • Written Communication
    10-801-195
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10801195
    • Credits: 3.00

    Teaches the writing process which includes prewriting, drafting and revising. Through writing assignments, students analyze audience and purpose, research and organize ideas, and format and design documents based on subject matter and content. Class sessions and assignments involve giving oral presentations and using computers.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 250+, ACT Read 18+/Engl 18+ OR Read Prep 10838105/Sent Prep 10831103 OR Not pursuing a degree
  • Oral/Interpersonal Comm
    10-801-196
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10801196
    • Credits: 3.00

    Focuses on developing effective listening techniques and verbal and nonverbal communication skills through oral presentation, group activity, and other projects. The study of self, conflict, and cultural contexts will be explored, as well as their impact on communication.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 74851745 OR not pursuing a degree
  • Math w Business Apps
    10-804-123
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10804123
    • Credits: 3.00

    Covers real numbers, basic operations, linear equations, proportions with one variable, percents, simple interest, compound interest, annuities, applying math concepts to the purchasing/buying process, applying math concepts to the selling process, and basic statistics with business/consumer applications.

    Prereq: Arith – HS GPA 2.75+ OR ACPL 46+, Next Gen 250+, ACT Math 16+ OR Arith Prep 10834109 OR Not pursuing a degree
  • Intro to Psychology
    10-809-198
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10809198
    • Credits: 3.00

    Focuses on the theoretical foundation of human functioning and looks at learning, motivation, emotions, personality, deviance and pathology, physiological factors and social influences. Students consider the complexities of human relationships in personal, social and vocational settings.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 74851745 OR not pursuing a degree
  • Economics
    10-809-195
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10809195
    • Credits: 3.00

    Provides a foundation of economic concepts and institutions so that students can apply economic thinking to their own decisions as consumers, employees and citizens in a market-oriented economic system. Topics include supply and demand, employment, prices and production, fiscal policy, monetary policy, market structures, and international trade and finance.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 74851745 OR not pursuing a degree
  • Intro to Sociology
    10-809-196
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10809196
    • Credits: 3.00

    Focuses on the basic concepts of the intercultural discipline of sociology. Emphasis is placed on culture, socialization and social stratification. The course also looks at five institutions: family, politics, economics, religion and education. Additional topics include demography, deviance, technology, environmental social issues, and social change and organization.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 74851745 OR not pursuing a degree

    Suggested Electives (3 Credits)

    Course Title
    Course Number
    Credits
    Instructional Hours
    Outside Effort Hours**
    Prior Learning Credit Eligibility
  • Business, Introduction to
    10-102-112
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10102112
    • Credits: 3.00

    Provides an overview of the variety of activities in the world of business. It focuses on the responsibilities connected with operating a business from both organizational and managerial viewpoints. It also examines the role of government in business.

  • Introduction to Hospitality
    10-109-152
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10109152
    • Credits: 3.00

    Introduces various aspects of the hospitality industry including lodging, food service, tourism and customer service. Students evaluate potential internship and career opportunities as they explore topics including professionalism, ethics & etiquette.

  • Customer Service Management
    10-109-126
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10109126
    • Credits: 3.00

    Helps students to understand, apply and manage the principles of good customer service in a variety of hospitality environments. Particular attention will be given to the various roles and responsibilities of hospitality employees as they relate to customer service.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 10831103 OR Not pursuing a degree
  • Catering and Special Event Planning
    10-316-142
    2Credit
    54
    54
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 54
    • Course Number: 10316142
    • Credits: 2.00

    Introduces how to develop, plan and execute catering and special events to the exacting details of the customer. Emphasis is on the importance of details in planning to achieve the best possible results. Activities will encourage both creative thinking and functionality to ensure customer satisfaction and business profitability.

    Prereq: HS GPA 2.75+ OR ACPL Read 54+/Sent 83+, Next Gen Read 250+/Sent 237+, ACT Read 18+/Engl 15+ OR Read Prep 10838105/Sent Prep 10831103 OR not pursuing degree
  • Entrepreneurship, Introduction to
    10-145-104
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10145104
    • Credits: 3.00

    Provides students with opportunities to investigate, understand and apply the process of choosing entrepreneurship as a career path. Explores the entrepreneurial experience by focusing on an awareness of entrepreneurship, opportunity recognition, business concept development and preliminary feasibility testing. Students gain the knowledge, skills, concepts and strategies relevant for start-up and early-stage entrepreneurs. The practical hands-on approach encourages students to immerse themselves in the entrepreneurial experience.

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Expected Competencies


For more information visit our Credit For Prior Learning page.