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Printed on 4/16/2025

Digital Marketing

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31-104-5 Technical Diploma (TD) Part Time, Full Time 28 Credits Financial Aid Eligible Locations*: Appleton, Online, Oshkosh

*If general education courses are required, they may be available at multiple locations.

Harness the power of electronic marketing with the Digital Marketing technical diploma. By learning the principles of digital marketing, you’ll be able to effectively communicate marketing messages using targeted campaigns and tactics. You’ll use marketing technology tools to learn how to engage informed target audiences, while delivering business results. Through coursework, you’ll receive additional industry certifications from Google, Hootsuite, HubSpot and Semrush that are related to SEO, sales, social media and analytics. Upon graduation, you’ll be able to pursue employment in digital marketing at business to consumer (B2C) and business to business (B2B) organizations.

COURSE LIST

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Course list for reference only. Current students please refer to your individualized program plan or see your advisor.
**Outside effort hours are an estimate based on state standards, and may vary from person to person.

    Occupational Specific (28 Credits)

    Course Title
    Course Number
    Credits
    Instructional Hours
    Outside Effort Hours**
    Early College Credit Options
    Prior Learning Credit Eligibility
  • Excel for Business
    10-103-108
    2Credit
    54
    54

    • Instructional Hours: 54
    • Outside Effort Hours: 54
    • Course Number: 10103108
    • Credits: 2.00

    Learn Microsoft Excel starting with fundamental concepts and moving to more advanced techniques by using formulas and functions for analysis, creating PivotTables, and presenting data clearly and accurately.

  • Design Applications
    10-103-109
    2Credit
    54
    54

    • Instructional Hours: 54
    • Outside Effort Hours: 54
    • Course Number: 10103109
    • Credits: 2.00

    Introduces students to the fundamentals of the software used to create video, images and content for mobile, social and online advertising. In addition, students will learn how to publish video and images online.

    Coreq: Student has completed or is simultaneously enrolling in ALL of the following:

    • MARKET 10104151 - Principles of Marketing
  • Digital Marketing
    10-104-100
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104100
    • Credits: 3.00

    Focuses on best practices for web site analysis, usability and site conversion. Students will learn how to apply basic UX (usability) concepts, site analysis data, search engine optimization (SEO), and email marketing to attract, grow and retain customers.

    Prereq: Student has completed or is in process of completing ALL of the following:

    • COMPSOFT 10103109 - Design Applications

    Coreq: Student has completed or is simultaneously enrolling in ALL of the following:

    • MARKET 10104103 - Promotion Principles

    OR ALL of the following:

    • Student is in progress in the Program of Study of Professional Communications (10-699-1) OR Digital Marketing (31-104-5)
  • Marketing Analytics
    10-104-101
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104101
    • Credits: 3.00

    Focuses on how websites, social media and online campaign metrics can help businesses manage marketing programs. Students will be exposed to industry analytic tools, trends and concepts.

    Prereq: Student has completed or is in process of completing ALL of the following:

    • MARKET 10104151 - Principles of Marketing

    Coreq: Student has completed or is simultaneously enrolling in ALL of the following:

    • COMPSOFT 10103108 - Excel for Business
  • Promotion Principles
    10-104-103
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104103
    • Credits: 3.00

    Introduces the concept of integrated marketing communications. Students will apply communication and creative theory to develop strategies, plans, campaigns, and tactics that support marketing goals. The course will explore major promotional mix tools including branding, advertising, sales promotion, public relations, and digital marketing.

    Prereq: Student has completed or is in process of completing ANY of the following options:

    • MARKET 10104151 - Principles of Marketing

    • Student is in progress in Digital Marketing (31-104-5) Program of Study
  • Business Communication
    10-104-106
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104106
    • Credits: 3.00

    Focuses on the set of skills necessary to communicate professionally in sales and marketing careers. Students gain practical experience using tools such as emails, letters, positive and negative message responses, reports and presentations. The course also emphasizes the importance of both verbal and nonverbal communication, business etiquette, and team collaboration in a digital, social, mobile, and diverse global marketplace.

  • Content Creation
    10-104-107
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104107
    • Credits: 3.00

    Learn how to create valuable marketing content that attracts, acquires, and engages target audiences. Students will gain hands-on experience planning and creating written and visual content for websites, blogs, posts, advertisements, videos, audio/podcasts, and email marketing campaigns. Content distribution concepts will be explored including strategies to maximize exposure through owned, earned, and paid media channels.

    Prereq: Student has completed or is in process of completing ALL of the following:

    • COMPSOFT 10103109 - Design Applications

    • MARKET 10104151 - Principles of Marketing
  • Social Media Marketing
    10-104-108
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104108
    • Credits: 3.00

    Learn to successfully plan, deploy and establish a brand's social media presence. A mix of online research projects, case studies and class exercises will be used to enhance student knowledge. Social media platforms and analysis tools to develop social media campaigns will also be used.

    Prereq: Student has completed or is in process of completing ALL of the following:

    • COMPSOFT 10103109 - Design Applications

    Coreq: Student has completed or is simultaneously enrolling in ALL of the following:

    • MARKET 10104103 - Promotion Principles

    OR ANY of the following options:

    • Student is in progress in Professional Communications (10-699-1) Program of Study​

    • Student is in progress in Digital Media (20-699-5) Program of Study

    • Student is in progress in Public Relations (20-699-7) Program of Study
  • Digital Media Buying
    10-104-109
    3Credit
    54
    108
    N/A

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104109
    • Credits: 3.00

    Provides essential digital media buying framework on how to create an effective strategy that maximizes return on investment. Students will learn how to plan, buy, budget, and optimize digital marketing campaigns.

    Prereq: Student has completed or is in process of completing ALL of the following:

    • COMPSOFT 10103109 - Design Applications

    • MARKET 10104103 - Promotion Principles
  • Principles of Marketing
    10-104-151
    3Credit
    54
    108

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104151
    • Credits: 3.00

    Introduces students to the marketing function and process. Techniques for analyzing the marketing environment and understanding customers' needs and wants are explored. Students apply marketing principles to select target markets, develop positioning and create marketing programs to serve markets. Topics include product management and development, pricing, distribution and promotion strategies.

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Expected Competencies

For more information visit our Credit For Prior Learning page.
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Eligible Dual Credit Course

What is Dual Credit?

FVTC courses taught at the high school by certified high school teachers. These teachers receive mentorship from FVTC faculty to ensure alignment in competencies, curriculum, and assessments.


  • Students earn both high school and college credits, with grades applying to both transcripts.
  • There is no cost to the school district or family.
  • Dual Credit course availability varies by high school based on factors such as lab space, equipment, and teacher qualifications.

Process:

As part of the annual course planning, students and families should meet with their High School Guidance Counselor to discuss future college and career goals. This conversation will help identify Dual Credit courses that best align with specific pathways.

×

Recommended Start College Now Course

What is Start College Now?

Qualified public-school juniors and seniors may enroll in college level classes at FVTC or online, if a comparable course is not offered within their district.

Student Eligibility Requirements:

  • Must have parent/guardian approval.
  • Must meet all course entry requirements.
  • Must be in good academic standing with an acceptable disciplinary record.

Application Process:

Interested students should consult their High School Guidance Counselor to explore course options and complete a “Start College Now” application. Applications must be submitted to High School Counselors by March 1st for fall courses and October 1st for spring courses. If approved by the school board, the cost is covered by the high school.

×

Eligible Dual Credit & Recommended Start College Now Course:

What is Dual Credit?

FVTC courses taught at the high school by certified high school teachers. These teachers receive mentorship from FVTC faculty to ensure alignment in competencies, curriculum, and assessments.

  • Students earn both high school and college credits, with grades applying to both transcripts.
  • There is no cost to the school district or family.

**Dual Credit course availability varies by high school based on factors such as lab space, equipment, and teacher qualifications.

What is Start College Now?

Qualified public-school juniors and seniors may enroll in college level classes at FVTC or online, if a comparable course is not offered within their district.

Student Eligibility Requirements:

  • Must have parent/guardian approval.
  • Must meet all course entry requirements.
  • Must be in good academic standing with an acceptable disciplinary record.

Application Process:

Interested students should consult their High School Guidance Counselor to explore course options and complete a “Start College Now” application. Applications must be submitted to High School Counselors by March 1st for fall courses and October 1st for spring courses. If approved by the school board, the cost is covered by the high school.

×

N/A

This course is not available for Dual Credit or Start College Now due to factors such as course rigor, necessary equipment, and prerequisite requirements.