Public Relations

Get the skills you need to effectively communicate with various stakeholders, including customers, clients, employees, shareholders and the media. You’ll also learn about media relations and how to enhance your writing skills. This Public Relations certificate is a valuable tool if you’re looking to enter or advance in the field of public relations, marketing or communications.

COURSE LIST

Course list for reference only. Current students please refer to your individualized program plan or see your advisor.
**Outside effort hours are an estimate based on state standards, and may vary from person to person.

General Studies (3 Credits)

Course Title
Course Number
Credits
Instructional Hours
Outside Effort Hours**
Prior Learning Credit Eligibility
• Introduction to Mass Communications

  10-801-141

  3Credit

  54

  108

  N/A

  • Instructional Hours: 54
  • Outside Effort Hours: 108
  • Course Number: 10801141
  • Credits: 3.00

  Explores communication in media and media literacy by providing insight into the important issues that confront students as consumers and purveyors of mass media within the workforce and in society. The mass media revolution, including media technologies, the evolution of media content and platforms, including new media, the impact of media communications on business and society as a whole, media bias, and media law and ethics form the basis of the course.

  Prereq: Student has completed or is in process of completing ALL of the following:

  • Accuplacer Reading 250+ OR HS GPA 2.75+ OR ACT Reading 18+ OR Reading Level 3 Coursework

  • Accuplacer Sentence 237+ OR HS GPA 2.75+ OR ACT English 15+ OR English Level 1 Coursework

  OR ALL of the following:

  • Student is not in progress in Associate Degree, Apprenticeship, or Technical Diploma (31 or 32 level)

Technical Studies (6 Credits)

Course Title
Course Number
Credits
Instructional Hours
Outside Effort Hours**
Prior Learning Credit Eligibility
• Social Media Marketing

  10-104-108

  3Credit

  54

  108

  N/A

  • Instructional Hours: 54
  • Outside Effort Hours: 108
  • Course Number: 10104108
  • Credits: 3.00

  Learn to successfully plan, deploy and establish a brand's social media presence. A mix of online research projects, case studies and class exercises will be used to enhance student knowledge. Social media platforms and analysis tools to develop social media campaigns will also be used.

  Prereq: Student has completed or is in process of completing ALL of the following:

  • COMPSOFT 10103109 - Tech Tools for Mktg, Comm

  Coreq: Student has completed or is simultaneously enrolling in ALL of the following:

  • MARKET 10104103 - Promotion Principles

  OR ANY of the following options:

  • Student is in progress in Professional Communications (10-699-1) Program of Study​

  • Student is in progress in Digital Media (20-699-5) Program of Study

  • Student is in progress in Public Relations (20-699-7) Program of Study

• Writing for the Media

  10-699-100

  3Credit

  54

  108

  N/A

  • Instructional Hours: 54
  • Outside Effort Hours: 108
  • Course Number: 10699100
  • Credits: 3.00

  This course gives students the skills and practice needed to develop various types of communication products for media outlets. Students use journalism strategies to create various types of communication products, including articles, audiovisual scripts, and press releases.