Printed on 6/25/2024

Digital Media

20-699-5 Certificate (C) 7 Credits Not Financial Aid Eligible Locations*: Appleton, Online

*If general education courses are required, they may be available at multiple locations.

Increase or update your technical skills and learn to make great videos, ebooks and graphic files. You’ll be in demand with these digital and social media skills. Learn to publish content for mobile devices and how to use social media for marketing and public relations. With these skills you will be a valuable employee for any business.


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Course list for reference only. Current students please refer to your individualized program plan or see your advisor.
**Outside effort hours are an estimate based on state standards, and may vary from person to person.

    Technical Studies (7 Credits)

    Course Title
    Course Number
    Instructional Hours
    Outside Effort Hours**
    Prior Learning Credit Eligibility
  • Social Media Marketing

    • Instructional Hours: 54
    • Outside Effort Hours: 108
    • Course Number: 10104108
    • Credits: 3.00

    Learn to successfully plan, deploy and establish a brand's social media presence. A mix of online research projects, case studies and class exercises will be used to enhance student knowledge. Social media platforms and analysis tools to develop social media campaigns will also be used.

    Prereq: Student has completed or is in process of completing ALL of the following:

    • COMPSOFT 10103109 - Tech Tools for Mktg, Comm

    Coreq: Student has completed or is simultaneously enrolling in ALL of the following:

    • MARKET 10104103 - Promotion Principles

    OR ANY of the following options:

    • Student is in progress in Professional Communications (10-699-1) Program of Study

    • Student is in progress in Digital Media (20-699-5) Program of Study

    • Student is in progress in Public Relations (20-699-7) Program of Study

  • Web Graphics, Introduction to

    • Instructional Hours: 72
    • Outside Effort Hours: 90
    • Course Number: 10152105
    • Credits: 3.00

    Introduces the fundamental concepts necessary to generate and prepare graphics for Web pages. The course will focus on raster as well as vector images. Areas addressed will be color selection, layout, text, optimizing images, creating backgrounds, slicing, creating navigation, transparent graphics and animated graphics. Adobe software will be utilized.

  • Video Publishing

    • Instructional Hours: 18
    • Outside Effort Hours: 36
    • Course Number: 10699123
    • Credits: 1.00

    Introduces video development and publishing as used by professional communicators. This 9-week course will stress how to integrate video in documentation and websites for business purposes.


Expected Competencies

For more information visit our Credit For Prior Learning page.