Small Business & Technology

Fox Valley Technical College offers a broad range of small business marketing and promotion topics for the marketing professional, entrepreneur or small business owner. Many of these services can be delivered right at your business or worksite. Two frequently-requested services include:

**Marketing Made Lean** - This interactive series solidifies your value proposition and aligns products/services with customer needs. Identify current and potential customer segments, maximize your marketing resources, drive sales and profits, explore and develop your marketing channels, and create customer service strategies. The *Marketing Made Lean* series incorporates tools from other disciplines including lean enterprise and design tools like the Business Model Canvas.

**Website Design & Promotion** - Finding and engaging your customers through a strong Direct-to-Consumer (D2C) channel is critical to your business’ sustainability. Discover how to engage your customers by creating and managing your own website and designing captivating emails and newsletters. 

Additional small business marketing services are available upon request. Share your interest and we'll create a tailor-made seminar or service just for you.

Additional Information

• Training Outline

  **Intro. to the Amazon.com Selling Platform**
  Explore the fundamental information needed to sell products on Amazon and help build your business.
  
  * Amazon product sourcing vs. launching a new product
  * Amazon MFN and FBA Programs
  * Upsides and downsides to selling on Amazon
  * Critical concepts to selling on Amazon
  * Third party tools to simplify selling on Amazon
  * Strategies to move your business off the Amazon.com platform
  
  **Marketing Made Lean**
  
  Define Your Business Purpose and Reconnect with Your Vision
  * Align vision, mission and values
  * Use the Value Proposition Canvas to align with your targeted customer segments
  * Determine a pricing strategy and break-even
  * Define your competitive advantage
  
  Positioning and Developing Marketing Channels
  * Identify existing marketing channels
  * Find the best marketing channels
  * Explore inbound and outbound strategies
  * Use resources, activities and partnerships
  
  Customer Relationship Strategies
  * Understand the value of your customers
  * Get feedback from your customer base
  * Create your customer service creed
  * Test measurement tools
  
  Marketing ROI, Strategic Plan and Implementation
  * Create a marketing budget
  * Measure marketing success
  * Create your strategic marketing plan
  * Implement, assess and pivot
  
  **Website Design & Promotion Series**
  Be guided step-by-step through the process of designing a website for your business.
  
  Email Newsletters with Constant Contact
  * Ways to grow and engage your audience
  * Defining your marketing lists
  * Different services for sending email newsletters
  * Why email marketing is important in your overall marketing plan    
  
  Use WordPress to Build Your Website
  * Getting started with WordPress
  * Securing a domain name for your company's website
  * Customizing your website by using content and photography
  
  Create Your Own Online Store
  * Best practices in online store design
  * Why creating an online store is critical
  * How to create your online store