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Marketing Made Lean

Marketing Made Lean is a four-part, 16-hour marketing series for micro and small businesses.

It will enable you to solidify your value proposition and align products/services with your customer’s needs; identify current and potential customer segments; maximize your marketing resources while driving sales and profits; explore and develop your marketing channels; create customer service strategies. The Marketing Made Lean series will incorporate tools from other disciplines including Lean Manufacturing, and design tools like the business model canvas.

Request a complimentary consultation to learn more about this offering: [](

Additional Information

Learn About
  • Defining your business purpose
  • Connecting with your vision
  • Positioning and developing marketing channels
  • Customer relationship strategies
  • Marketing ROI, strategic planning and implementation
Module Options

**Week 1:** *Defining your Business Purpose & Reconnecting with your Vision*

  • Why are you in business? Align your vision, mission & values
  • Using the Value Proposition Canvas to align your value proposition with your targeted customer segments
  • Pricing Strategy and Break-even
  • What is your competitive advantage?

**Week 2:** *Positioning & Developing Marketing Channels*

  • What marketing channels exist?
  • What are the best channels for you to market your business?
  • Exploring inbound and outbound strategies
  • Resources, activities and partnerships

**Week 3:** *Customer Relationship Strategies*

  • How do you value your customers?
  • Getting feedback from your customers
  • Create your customer service creed
  • Test measurement tools

**Week 4:** *Marketing ROI, Strategic Plan & Implementation*

  • Create your marketing budget
  • How do you know if your marketing efforts are working? Measuring your success.
  • Pulling it all together: Your strategic marketing plan
  • Implementation, Assessment & Pivoting

For a complimentary consultation, please contact us at (920) 996-2949 or [](

Grant Application

[Marketing Made Lean Grant Application](

Sponsors & Partners
  • [National Association for Community College Entrepreneurship (NACCE)](
  • [Sam's Club](
  • [NWTC's Entrepreneur Resource Center](
  • [Gateway Technical College](
  • [Urban Hope Entrepreneurship Center](
  • [UW-Oshkosh Small Business Development Center](
  • [UW-Green Bay Small Business Development Center](
  • [UW-Stevens Point Small Business Development Center](
Guest Speakers
  • Vision, Mission & Marketing - Jeff Amstutz, [A2Z Design](
  • Aligning Your Value Proposition & Customer Segments - Lisa Piikkila, [Coalesce Marketing and Design](
  • Key Elements in a Strategic Marketing Plan - Mark Van Pay, [Convergent Marketing, Inc.](
  • Promotional Tactics that Work- Advertising & Public Relations - Mary Schmidt, [Schmidt Communicates, LLC](
  • E-Commerce Strategies that Work - Brandon Wentland, [Optimal Digital Marketing](
  • Executing Your Marketing Plan - TBD
  • BAM! Delivering Customer Service in a Self-Service World - Barry Moltz, [Author, Speaker & Consultant](
  • Marketing ROI - Karen Hatfield, [Pythia Marketing](
Instructor & Presenter Bios
  • [Amy Pietsch](, Director of Venture Center
  • [Autumn Hill](, Instructor
  • [Mark Burwell](, Instructor
  • [Jeffery Ebel](, Instructor
Business and Industry Services

Fox Valley Technical College
Business & Industry Services
D. J. Bordini Center
5 N. Systems Drive
P.O. Box 2277
Appleton, WI 54912-2277

P: 888-458-0449
P: 920-735-2525
F: 920-735-4771

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